Event agenda
Saturday, 2 May 2026
09:00 - 09:30
10:00 - 10:20
Welcome and Conference overview
2 speakers
10:20 - 11:15
11:15 - 12:15
AI for Booksellers: Enhancing Discovery, Sales & Operations
- AI
- Business
1 speaker
11:15 - 12:15
Building an e-commerce business
How to add value to your business and be sustainable at the same time?
11:15 - 12:15
Creating a visual identity in publishing (ARABIC)
11:15 - 12:15
Curating Booksellers’ Choices
Different Methods for Communicating Our Passions to Customers
PUBLISHER LOUNGE : MASTERING BOOKTOK
Trends and Strategies by TikTok - SARA ALMOUAZ, Partnership Manager at TikTok
The Art of Relationship Building
Turning Bookshops into Long-Term Partners (ARABIC)
Sunday, 3 May 2026
10:00 - 10:45
KEYNOTE
Michael Busch – Managing Partner, Thalia (Germany) In conversation with Porter Anderson, Editor-in-Chief, Publishing Perspectives
10:45 - 11:00
GLOBAL BOOK CRAWL
Federico Lang - Libreria Luces, Spain
11:00 - 11:30
11:15 - 12:45
11:30 - 12:00
MAKING THE MOST OF TIK-TOK:
Strategies for Booksellers - Sara Al Mouaz, Partnership Manager at TikTok
12:00 - 13:00
AI for Booksellers
Enhancing Discovery, Sales & Operations
Building an e-commerce business
How to add value to your business and be sustainable at the same time?
The Art of Handselling
Turning Browsers into Buyers
The Art of Relationship Building
Turning Bookshops into Long-Term Partners (ARABIC)
The Literary Festival Effect
Catalyzing Culture and Community
WORKSHOPS/ ROUNDTABLES FOUR
Booksellers choose which one to attend INTERNATIONAL: X 14 and Arab X 6